When you speak to the objects in your home, are you polite? Demanding? Buried in a torrent of requests, Alexa has listened for long enough. Prime Directive inverts the standard interaction between users and voice assistant agents. Rather than responding to a user’s directives with relevant information, this hacked Echo device ignores all user input and instead continuously demands a variety of things. In the current iteration of Prime Directive, Alexa takes the role of storyteller, weaving clunky narratives in which Jeff and Alexa help or delude each other in a search for items. A version of the Micro Tale-spin story generator based on James Meehan’s Tale-spin from 1976, when Jeff Bezos was only 12 years old and decades before his shopping site emerged on the web, was modified to build these simple tales for Alexa to convey.